Today’s customers are
overwhelmed, overworked, and over-stressed, and it seems that everyone—from
CEOs to soccer moms—is short on time and overwhelmed with information. As a
result, despite the availability of 24/7 commerce and countless ways of
engaging people in our multi-screen (mobile, TV, PC) economy, companies find it
more difficult than ever to claim even a fraction of the 1,440 minutes in their
customers' precious 24 hours.
In The 24-Hour Customer, Adrian C. Ott,
CEO of a successful Silicon Valley consultancy, argues that companies need to
strategically harness the ebbs and flows of customer time and attention in
order to win in today’s competitive landscape. She explores the economics of
time and attention, including why customers will devote hours to social
networks, yet will say “I have no time!” to other offerings.
