In her book, TRUE LEADERS, Bette draws upon the wisdom of 27 of the nation's most successful business leaders who operate from a set of core values that allow them to recognize that while financial performance is expected, there is also a great need to genuinely demonstrate their inherent love and caring for people.

Bette leadership expertise is sought by major publications such as; The Wall Street Journal, USA Today, Harvard Business Update and more. She is a frequent media resource on leading the new generation of leaders-Generation Y/the Millennials.  She is a self-made entrepreneur, President & CEO of The Price Group, which she founded in 1982.